Over the past few months we've been working with The S3 Agency, one of New Jersey’s premier creative agencies, to come up with our first large scale advertising campaign. This is the latest creation to come from S3's pro-bono program, “S FREE” - where NJ-based organizations can apply for free creative services.

On June 19th it was launched! We're hoping to increase awareness of our work and our animals looking for homes and second chances. The #AdoptACityPet summer campaign will reach commuters using public transit with a very important message: adopting locally is the biggest pet adoption impact you can make.

With headlines like “We double-dog dare you” and “Don’t be a scaredy-cat,” these compelling ads are designed to get attention – and the call-to-action hashtag #AdoptACityPet differentiates Liberty Humane Society (LHS) from other pet adoption sources. When someone adopts from LHS, they are adopting in the most meaningful way possible: giving a home to a local animal and helping reduce the number of homeless animals on the streets of New Jersey vs. other non-local areas. The ads will run exclusively on out-of-home media along various NJ TRANSIT bus, rail, and light rail lines – reaching commuters and residents throughout the summer.

“Before meeting the people at Liberty Humane Society, I didn’t realize the unique challenges facing urban animal shelters,” said Denise Blasevick, CEO and Founding Partner, The S3 Agency. “The importance of adopting with intention cannot be overstated, and we hope that these ads will move residents of the Garden State to visit LHS to find their next furry family member.”